“Minimalist” is a broad term that can be interpreted in a lot of different ways. Luckily for you, we’ve got you covered… Minimalist jewelry packaging You can also seek inspiration from other brands’ jewelry packaging designs. If you’re not 100% sure who you are as a brand, take some time to do a few branding exercises designed to help you dial in your brand persona. What is your desired aesthetic? Would you prefer packaging that makes the jewelry itself the main focus, or packaging that’s so decorative, it’s a feature in its own right?.Who is your demographic? A buyer who seeks handmade jewelry at artisan markets has different wants and expectations from somebody buying jewelry at an upscale department store counter.What is your brand? How can your packaging design communicate this brand persona?.Once you have the practical aspects of jewelry packaging design worked out, think about how you can communicate your brand persona through your packaging design. Your answers to these questions will help you determine which kind of packaging is ideal for your product, like a box versus a bag or tube. When your product is as precious as pearls, your packaging must be high in quality, luxury and protection. How much packaging do you need? In other words, do you need simple cardstock holders or multiple layers of packaging for each piece?.What’s your budget for packaging? A higher budget doesn’t just mean more options, it means higher-quality options.Choose packaging that not only presents your jewelry in an appealing way, but keeps it safe-a delicate necklace will tangle if it’s simply dropped into a box, and earrings can be lost in a large pouch or plastic bag, for example. What kind of jewelry is it? Earrings can be packaged on cardstock, whereas bracelets are often packed in boxes.This can mean a larger box to accommodate bubble wrap, more layers of interior packaging, or simply a sturdier box. Where is the jewelry being sold? Off store shelves, or via ecommerce? Jewelry that will be shipped needs more protective packaging than jewelry taken off shelves.When you’re designing jewelry packaging, think about the following factors: What to consider when you’re designing jewelry packaging Take a look at some of the great jewelry packaging designs we’ve collected below. It also must often provide safety and cleaning tips, instructions and even styling suggestions, with these printed on outer layers or inserts. Not only must it assure the consumer of the quality and value of what’s inside it, but it has to protect the product inside from damage during shipping. From diamonds to diamantes, when your product is as delicate and ornate as jewelry, your packaging has to work twice as hard in being as protective as it is attractive. Jewelry packaging is a key component of your semi-precious product’s overall design.
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